Mobile App Design
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GIIGS

Discover emerging bands, buy tickets and support local artists – in
one central location

Length of project
‍3 weeks

My role
- UX research
- Product design
- Visual design

Tools
‍- Figma
- Miro
- Adobe PS/AI

Team
Solo Project

Scroll down to see the case

Overview

GIIGS: For live music fans who love discovering new sounds, GIIGS makes it easy to find emerging bands, catch upcoming shows, grab merch, and support artists—all in one place. With a portion of ticket sales going to musicians and options for direct donations, GIIGS brings fans and musicians closer, creating a seamless way to support and enjoy live music.

Starting thoughts
• People often struggle to search across social media, ticketing sites, and venue pages just to find local gigs by emerging artists.
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• As a result, music lovers miss gigs they’d enjoy, leading to lost chances for fans and artists to connect.  
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• Local and emerging bands often lack the resources to promote themselves effectively to potential listeners.
Solution
The goal was to create a platform that connects live music lovers with emerging bands, overcoming typical discovery barriers—like fragmented communication and lack of visibility on major ticketing sites—through a single source. Importantly, it also needed to support emerging bands and strengthen local music scenes nationwide.
Process
Discover

User Research

Following my preliminary research, I administered a 12-question survey titled 'Gigs and Venues’ that asked participants aged 16–65+ about their music preferences, venue inclinations and the likeliness of donating directly to artists.

Insights:

Delving into the respondents’ challenges and preferences served as a strong source of inspiration and helped form the foundation of the design process.

Competitor Analysis:

Engaging with these competitor platforms enabled me to further empathise with the challenges faced by live music-lovers looking for emerging bands. Additionally, an examination of user reviews of each platform helped me identify the following issues:
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• Complex account creation progress
• Complicated checkout process
• Unsynchronised communications between bands and venues
• Absence of support for bands through donations or merch purchases
• Little to no engagement between live music-lovers
• Lack of music preference personalisation

Define

User Persona

Empathy Map

Ideate

Initial Ideas

• Platform to help emerging bands show their work
• Unify existing music platform features in one central platform
• Help venues organise their coming up shows calendar
• Offer another avenue for bands to sell merch
• Find a way to help bands through donations and percentage of ticket sales
• Bands info page with shows lined up
• Venues page with information and shows coming up
• Donations feature on checkout, 100% destined to bands

Card Sorting

Design

Wireframes

Colour

Typography

Final screens

Recollect

Challenges

• Undertaking my second product design project was a noteworthy challenge – but I feel that I was up to the task and felt particularly motivated by the project’s theme and purpose.
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• Meeting the project requirements within the two-week timeframe pushed me to employ strong time management skills, which was both demanding and exciting.
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• The moments where I questioned my ability to handle the challenge were inevitable, but taking breaks to recalibrate and reconnect with the purpose of the project was incredibly helpful.

What I learnt

• Comprehensive understanding: Delivering optimal design outcomes necessitates a profound comprehension of the underlying concept – an invaluable lesson I gained through this experience

• Effective research: A well-executed research phase accelerates the generation of valid and efficient design ideas, streamlining the creative process
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• Tool proficiency: Using various new design tools expanded and strengthened my design skill set
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• Resilience and feedback: While feedback is crucial, maintaining belief in one's ideas is equally important. Resilience in the face of critiques ensures the preservation of innovative concepts

• Strategic constraints: The realisation that setting constraints is pivotal for avoiding chaos and ensuring focused design efforts
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Demo
Play the video and go through the final version of the project.
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